Obesity researcher at the Yale University say that online news outlets mostly negative images of overweight people - ill-fitting clothing or fast-food - food, use to illustrate stories about obesity. The practice perpetuates stigma fat, say the researchers, and can contribute to obesity itself.
For the new study, the researchers considered 429 news published stories about obesity, along with their accompanying photos on five major news sites. The photos, the overweight or obese people, the study found, she portrayed 72% "in a negative, stigma way."
More than half of overweight people in headless body shots, pictures were shown, the unflatteringly on the stomach or lower body - centered in comparison with thin topics, the overweight were 23 times more likely, have cut their heads from photos. Obese people were also significantly more frequently to rear, undressed or shown in sloppy clothes, or the page be to eat unhealthy food and is lazy.
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Although the news largely focused on reducing the obesity epidemic, had the pictures with them went the opposite effect, the authors say the study. "Research shows that people, to read a news story on childhood obesity, which then is paired with stereotypical photo higher levels of bias weight Express as those who coupled with nonstigmatizing photo read the same news story about obesity" the authors, the Rudd Center for food policy and obesityTo write.
As these negative images and attitudes more often become, they reinforce certain broader ideas about the overweight - for example, that obesity shortcomings of the individual, rather than on environmental and social issues should be held responsible.
On the other hand, social stigma is obese people with depression and low self-respect. And those who can view negative media images harmful to internalize weight based stereotypes, further deterioration of their mental health. Overeat, inactivity, and weight gain can cause, say the authors.
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The public health impact of stigma photos online can not be underestimated, especially when you consider that millions of Americans - the majority - receive their messages on the Web instead of in print, the authors to say. Even if people read not the stories, they notice the pictures.
Article saw the authors published from 2002 to 2009 on five news sites: CBSNews.com, ABCnews.com, FOXnews.com and MSNBC.com, CNN.com (the last heard of time Warner, which is also this website). They also as article of the Web sites of the major newspapers like the New York Times and Washington Post, but they from the study excluded, since many without images have been published.
Some would argue that the ubiquitous headless body shots help protect the confidentiality of the people in the photos. The authors do not agree. "Messages affect photographs and obese people dehumanize, if they they with their heads cut off pictures, as isolated parts of the body, or show an unflattering focusing on obesity,", said Rebecca Puhl, co-author of the study and Director of research in the Centre of Rudd, in a statement. "they are symbols of an epidemic more as estimated members of society."
So the Rudd Center has set up guidelines [PDF] to the fair representation of the overweight the media and compiled an own gallery of positive images (in which overweight people seem carries professional clothes, eat healthy food or exercise - with their heads in place), it loads news organizations, to use for free. "Studies indicate that communication the acceptance and support, rather than the mediation are stigma and shame, appropriate and effective strategies for the promotion of healthy lifestyle behavior in obese people" the authors write.
The study was published online by the journal of health communication.
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